is used by majority of the society. It
is so, because it is known to be a trustworthy answer to the interest for fast access to the news and information for example regards various commodities. The point of view related to Internet is in general positive. Despite the fact that great number of exceptionally young people waste their time on different games etc., we should keep in mind that we can make a pretty amazing use from the Internet.
This is proved by different companies, which thanks to the Internet monitoring can better adapt their assortment to the demands of the customers
. This is currently pretty important thanks to intense competition, which led to the fact that the preferences of the clients are changing very frequently. In addition, the audience has become significantly simpler to manipulate, which imply that the trends are regularly changing. Hence, owing to the investments in for example professional Internet monitoring we can observe very early what sort of content is the most popular in Internet and what sorts of campaigns can guarantee the highest increase in for example sales records.
It is proved for instance by increasing number of companies, which have their own social media
accounts etc (--> ). that Internet has become one of the most popular communication channels with the clients. That’s the reason why, we should not forget that currently without putting an effort to the improvements of marketing we may be unable not only to develop our performance, but even to remain on current level. Therefore, investments in such areas like Internet monitoring appear to be a response, thanks to which we can make substantially better results.