How to develop the likelihood that our strategic decisions will be significantly more responsible? Brand monitoring as a source of useful information in the decisive process
Currently, thanks to constant improvements first and foremost in the topic of IT, we are provided with plenty various chances to gather plenty of information from various sources. Hence, many corporations take advantage of this kind possibility and decide to invest in improving their own databases. It is so, because at present the information is thought to be the most crucial and competitive commodity available on the market.