Packaging must match a list of purposes, such as: protect the product, avoid theft, be inexpensive, and maintain an equilibrium between its efficacy and its price, both from the viewpoint of the material used and the time occupied to create the packing.
From an eco-friendly standpoint, it is essential that materials are easily recycled and employed as little as possible.
Exist various goods in the retail that may be mistaken between each other due to identical aspects, colors or logos. Drug packaging should vary considerably from sanitation and food products. For example, US tablet packaging confuses a drug with a snack, and that is not a good idea… for the buyer. Packaging for human medicines is one of the important fields of design and investigation. So it is great to consider that, in this matter, there are undeniable diversities between the EU and the United States. While health care in the United States is a subject of privates and insurance economic issues, in the majority of countries in the EU it is governmental. This difference modifies the way medicines are perceived by people. Therefore, American drugstores offer a wide choice of medicines with a graphic pattern that in the EU is tipical of more or less nutritional supplements.
On the contrary, in Europe, where the advertising of drugs is much more severe, the tablet packaging has a more dull look, with no applause and no recommendations. The justification for this different approach in marketing messages is simple: the package’s target in Europe are doctors, while in the most of the US, the destination of the package is the sufferer.