Hence, if they had cared about professional social media monitoring (site), they would have reached substantially more impressive sales records. It is so, because at present probably the most popular issue in terms of being a successful business and selling plenty goods is to create a positive image. Unfortunately, due to this kind technique there are also some accidents that clients have been disappointed with the difference of the class shown inter alia in the TV ad and this that has been observed on their own. In addition, another influential issue referred to the above presented one is media monitoring. The reason why the owners of modern companies need to be interested with them is that it allows us to control the image of our company. This can help us avoid diverse situations in which our enterprise would be shown in bad light, which may lead to lower popularity of our goods. Another crucial advantage of this solution is its easiness, which indicates that in order to use it we don’t have to hire various experts. Contemporarily, it offers us many useful data, Due to which we can make much more responsible decisions.