Even more important issue is to organize them in a structure that is necessary to analyze them and get recommendations that can help us to manage our enterprise properly. As a result, increasing number of analysts advise inter alia to invest in such options like Internet monitoring ((here)). Owing to it we can due to one application gather great knowledge in terms of for instance number of our visitors, percentage of those, who have also bought something in our online store etc. Such possibility makes us more likely to get some interesting conclusions concerning the situation of our online shop. In terms of software that can be very useful for every little company is hidden under the term of brand monitoring. Due to this option we can for instance discover which brand is currently the most popular one on our market. In addition, which is even more influential, we can find out what our condition is and compare for instance our sales records with those achieved by other enterprises. This proves that introducing diverse software in our business can significantly help us to make far less risky decisions.