By purchasing the license franchise we declare to conduct business at each own risk, but under the banner of the franchisor. Global-known mark is intended to ensure more clients and substantially reduce the risk of bankruptcy. Decide to cooperate on a franchise method, (SFA system) both sides confirm the agreement imposes common obligations. The primary responsibility of the franchisor is licensing the mark and the transfer of knowledge about developing the business on a permanent base throughout the length of the agreement and the main thing of the franchisee is to keep a common web-wide rules for carrying business and paying franchise fees.
Another issue is to have professional logistic and in that issue good way is to use direct store delivery. Franchise is not just about selling the confirmation to use the net logo or trademark, it is about the whole systemof doing deals. The sentence “system” is the key to understanding the rules of business based on the franchise- . Recipient permit might in fact possess from the donor licensing networkand regular care – training for himself and staff on marketing campaigns to help the sale or know-how for the ingenuity for example acquaintance about the particulars of billing or accounting.
In one sentence: the franchisee possess in its business experience, knowledge and methods upgrading by the donor permission.